The new Andrea Versali Men’s Ceremonial Collection 2026 marks the beginning of a new chapter. A project that blends sartorial tradition and contemporary vision, inspired by the warm light and timeless elegance of Apulia – a land of authenticity, style and deep roots.
The face of the campaign: Artem, actor starring in the TV series Mare Fuori
To best illustrate this new vision, Versali chose as testimonial Artem Tkachuk, the actor starring in the cult series Mare Fuori and one of the best-loved faces of the new generation of Italian cinema and TV.
His natural charisma, expressive strength and authentic energy make him the perfect interpreter of a collection designed for the man who wants to stand out even on the most important day of his life.
Groom dress trends 2026: between tailoring and identity
The new ceremonial dresses in the 2026 Collection are distinguished by:
- Contemporary cuts that enhance the male figure
- Fine, carefully crafted fabrics
- Refined details, combining the rigour of Italian style with an international flair
- A colour palette inspired by Mediterranean nature: sand tones, sea blue, olive green and the warm browns of our land, symbolising authenticity and deep roots.
Una proposta che racconta il futuro della moda sposo, dove la personalità è protagonista.
A collection inspired by Apulia
Apulia, with its authentic landscapes, dry stone walls and sun-kissed white farms, is the narrative heart of the new campaign. A tribute to the brand’s Italian roots, interpreted with a fresh, international look.
Stay tuned to our online channels to find out about the collection launch soon.
